Privacy Policy
1. Introduction
This privacy policy explains how America Bus Reservation Corporation (DBA Europe Bus Reservation) ("EBR") uses and protects any information you provide when using our website or booking our services.
EBR is committed to ensuring that your privacy is protected. Any information you provide that allows you to be identified will only be used in accordance with this privacy statement.
EBR may update this policy from time to time. Please check this page regularly. Significant changes will be notified via email or website notice.
Effective date: 20/12/2017.
We comply with the General Data Protection Regulation (GDPR) in Europe, the UK Data Protection Act 2018 in the United Kingdom, the California Consumer Privacy Act (CCPA), and applicable U.S. data protection laws; the data controller is America Bus Reservation Corporation (DBA Europe Bus Reservation) (registered in the USA). Contact: booking@europebusreservation.com for queries. This policy applies to website users and booking customers.
We do not sell data to third parties and limit sharing to necessary partners (for example coach operators for bookings).
International transfers, if any, use standard contractual clauses for protection.
2. What we collect
We may collect the following information:
Name
Contact information (email address, phone number)
Demographic information (postcode, preferences, interests)
Journey details (for example departure, destination, timing)
Other information relevant to surveys or offers
Payment details (for example card information) are processed securely via third-party providers.
Device data (IP address, browser type) may be collected via cookies for functionality.
We collect only necessary data with your consent where required (for example marketing).
3. What we do with the information we gather
We require this information to understand your needs and provide better services, in particular for:
Internal record keeping
Improving our products and services
Sending service-related communications (for example booking confirmations)
Promotional emails about new products or special offers
Marketing emails are sent only with prior opt-in consent.
Contact for customer research (email, phone, or mail)
Customising the website according to your interests
We may share data with coach partners strictly for booking fulfilment (for example name and contact for driver coordination).
We may use data for legal compliance (for example regulatory reporting) or dispute resolution.
We retain data for 6 years for legal and tax purposes, then delete unless longer retention is required.
Marketing communications only with opt-in consent; you can unsubscribe anytime via the email link.
4. Security
We are committed to ensuring that your information is secure. We have implemented appropriate physical, electronic, and managerial procedures to safeguard and secure the information collected online.
Data is encrypted in transit (SSL/TLS) and at rest; access is limited to authorized personnel.
In case of a data breach, we will notify affected users and authorities per GDPR and CCPA requirements (within 72 hours if high risk).
Third-party processors (for example payment gateways) must comply with our security standards.
5. How we use cookies
A cookie is a small file stored on your device to improve functionality and personalize your experience. We use cookies for essential site functionality and analytics (anonymous traffic data via Google Analytics).
Marketing cookies are used only with your prior consent.
You can opt out via browser settings or our cookie banner; third-party cookies (for example Google) are governed by their policies.
Cookies may be retained for up to 24 months; you can delete them via your browser or contact us.
6. Links to other websites
Our website may contain links to external sites. Once you leave our site, we are not responsible for the protection and privacy of any information you provide on those sites.
Links do not imply endorsement; EBR is not liable for third-party privacy practices.
7. Controlling your personal information
You may restrict the collection or use of your personal data as follows:
Opt out from direct marketing when filling forms on our site
Withdraw prior consent at any time by contacting booking@europebusreservation.com
Request details of personal data held about you under applicable laws
Under GDPR and CCPA, you have rights to access, rectification, erasure (right to be forgotten), restriction, portability, and objection. Requests are free of charge and we respond within 1 month.
You may withdraw consent at any time (for example for marketing) without affecting lawful processing prior to withdrawal.
You may complain to the appropriate U.S. data protection authority if unsatisfied; no transfer outside the USA or EEA without safeguards (for example standard contractual clauses).
No automated decision-making; contact our DPO at booking@europebusreservation.com for requests.
8. Data Sharing
We share data only with coach partners for bookings and processors (for example payment gateways) under strict agreements. We do not sell personal data to third parties unless legally required or with your explicit consent.
9. Data Retention
Personal data is retained only as long as necessary for services (for example 6 years for legal and tax), then securely deleted unless longer retention is legally required.
10. Breach Notification
In case of a data breach, we notify affected users and authorities if high risk, in line with GDPR and CCPA timelines.
11. Children’s Data
The website is not intended for children under 16; we do not knowingly collect data from minors without parental consent.
12. Policy Changes
Changes will be notified via email or website notice. Continued use of our services after changes constitutes acceptance.
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